Antioxidant-Rich Organic EVOO and Enamel-Supporting Minerals Bring a Mediterranean-Inspired Approach to Whole-Mouth Care

NEW YORK, Oct. 20, 2026 /PRNewswire/ — Better & Better, a trailblazing oral care brand transforming everyday wellness routines, today introduces Nourish Olive Oil Toothpaste. The brand’s latest innovation brings organic extra-virgin olive oil (EVOO) together with hydroxyapatite, calcium, and baking soda in a formula developed with teeth, gums, and the entire oral microbiome in mind.

“Nourish represents where we want to take oral care: thoughtfully sourced ingredients, purposeful formulation, and a broader view of what toothpaste can do,” said Vladimir Vukicevic, CEO and co-founder of Better & Better. “We built this groundbreaking formula around organic extra-virgin olive oil because its properties deserved our attention. Bringing it together with enamel-supporting ingredients is exactly the kind of product development we believe should drive this category forward.”

Nourish features antioxidant-rich EVOO sourced through Better & Better’s partner, Psyche Olive Oil, from a single estate in Messenia, located in Greece’s southwestern Peloponnese.

“Our oil comes from early-harvest organic Koroneiki olives grown in Greece, and we take great care to preserve its quality through cold extraction,” said Theophilos Constantinou, founder of Psyche Olive Oil. “That attention to quality matters wherever the oil is used. Our partnership with Better & Better brings those same sourcing and production standards to Nourish to benefit the oral microbiome.”

Developing Nourish centered on finding the optimal combination of ingredients to complement EVOO’s biological properties and flavor, while delivering the highest quality and most comprehensive daily care. The first-of-its-kind formula pairs the oil’s naturally occurring antioxidant polyphenols and beneficial fatty acids with hydroxyapatite and calcium to help rebuild and remineralize enamel. Baking soda helps neutralize acids that can weaken enamel.

The Olive Mint flavor features peppermint and spearmint, and the formula is free of fluoride, SLS, titanium dioxide, and artificial preservatives.

Nourish brings a deeply valued Mediterranean tradition into a modern brushing routine. In the first century AD, Roman naturalist Pliny the Elder described olive preparations used for the mouth and gums. Better & Better leverages emerging scientific research that indicates olive oil’s naturally occurring antioxidants and bioactive compounds may help reduce plaque and gum inflammation, combat oxidative stress, and support a healthier oral environment and microbiome.

Nourish Olive Oil Toothpaste retails for $19.99 per 3.4-ounce tube and is available at Better & Better beginning October 20, 2026, with Amazon availability beginning November 9, 2026.

About Better & Better
Better & Better is reinventing the future of personal health by transforming everyday habits. The brand’s oral care offerings include vitamin-infused toothpastes, Nourish Olive Oil Toothpaste, natural floss, and bamboo toothbrushes and flossers. Inspired by an obsession for wellness and a desire to improve upon routines, Better & Better develops products that make everyday habits work harder. To learn more, visit betterandbetter.com and the brand’s Instagram @becomebetterandbetter.

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SOURCE Better & Better